LONDON — Cult luxury meets cult streetwear.
Swedish sneaker brand Axel Arigato has partnered with British luxury brand Mulberry on a capsule collection that reimagines the codes of leather goods with a up to date take.
Mulberry has been firm in returning the health of the brand back to its glory days.
In November, the Mulberry group saw sales within the U.K., its number-one market, fall 10 percent in the primary half, while business in China was up 6 percent despite lockdown restrictions within the region.
Overall, group revenue was broadly flat within the six months to Oct. 1, dipping 1 percent to 64.9 million kilos.
Its partnership with Axel Arigato could take Mulberry into untapped markets: Gen Z, Millennials and sneakerheads.
“This collaboration with Axel...
Continue reading
0 Comments