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16 Apr

EXCLUSIVE: Axel Arigato Translates English Luxury for Now With

EXCLUSIVE: Axel Arigato Translates English Luxury for Now With
LONDON — Cult luxury meets cult streetwear.  Swedish sneaker brand Axel Arigato has partnered with British luxury brand Mulberry on a capsule collection that reimagines the codes of leather goods with a up to date take. Mulberry has been firm in returning the health of the brand back to its glory days. In November, the Mulberry group saw sales within the U.K., its number-one market, fall 10 percent in the primary half, while business in China was up 6 percent despite lockdown restrictions within the region. Overall, group revenue was broadly flat within the six months to Oct. 1, dipping 1 percent to 64.9 million kilos. Its partnership with Axel Arigato could take Mulberry into untapped markets: Gen Z, Millennials and sneakerheads. “This collaboration with Axel...
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