Reiss goes into the sporting world with its latest partnership.
The British fashion label announced on Wednesday it's embarking on a multiyear partnership with the McLaren Racing Formula 1 team. The partnership makes Reiss the official travel partner of the racing team.
“We share most of the same brand traits as McLaren, which made this partnership feel so authentic. We’re two iconic British brands with a give attention to precision craftsmanship,” said Reiss chief executive officer Christos Angelides. “At Reiss, we've got all the time been focused on dressing our customers for each occasion of their lives. They know that Reiss might help them to really elevate their wardrobe and with that comes confidence, presence and elegance. We see these same attributes...
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