Muneeb Tag

TikTok’s Dr. Muneeb Shah goes from recommending skincare products to creating them. The dermatologist has partnered with Indē Wild founder and fellow influencer Diipa Büller-Khosla to codevelop the brand’s latest innovation: An SPF product arriving this fall. “[Shah] found our vitamin C serum organically and loved it, after which he asked to be an angel investor,” said Büller-Khosla of how the pair’s relationship kicked off. In an email to Beauty Inc, Shah (who counts greater than 17 million followers on TikTok) said it was Büller-Khosla’s “passion for combining modern science with Ayurveda” that made him want to take a position in her brand. Shah has previously fronted dermatologist-backed brands like CeraVe, La Roche-Posay and Cetaphil, but this collaboration marks his...