Murad Tag

Murad Retinal ReSculpt Overnight Treatment $105 at ulta.com, sephora.com, Murad.com Murad Retinal ReSculpt Overnight Treatment courtesy Murad is bolstering its retinol offerings with a retinal play. Based on Murad’s head of research and development Andrew Koenig, retinal “is closer [than retinol] to retinoic acid by one metabolic pathway,” and is thus more efficient in delivering the ingredient’s advantages, making it an acceptable hero for the brand’s Retinal ReSculpt Overnight Treatment, which targets those with mature skin. Formulated with pharmaceutical-like retinal encapsulation to further increase potency, the treatment also taps kangaroo paw flower extract, olive, oat and alpha glucan to preserve elasticity and combat dryness. “The important pain points of our goal demographic are deeper lines, sagging jowls, lifting and firming. Mature skin also tends to...