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Mytheresa Tag

9 Jul

How Do the Top 3% of Customers Shop? Mytheresa

How Do the Top 3% of Customers Shop? Mytheresa
LONDON — Mytheresa is tapping into top clients’ cultural sensibilities, and wallets, with a by-invitation trip to Rome later this week that’s set to incorporate a non-public tour of the brand new Spazio Musja museum and the Valentino archive. The trip is a component of a broader collaboration with Valentino that may see the retailer release seven exclusive, all-pink summer looks designed by Pier Paolo Piccioli exclusively for Mytheresa. The designs, which include a zingy rose print and feathery trims, land on the Mytheresa site on Wednesday. There are lightweight maxidresses, a minidress adorned with feathers and a jaunty pair of drawstring shorts. The editorial shoot was directed by Mytheresa chief creative officer Julian Paul with photographs by Jana Gerberding. A couple of days...
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18 Apr

Mytheresa Spotlights Chinese Talent Via Exclusive Collections

Mytheresa Spotlights Chinese Talent Via Exclusive Collections
LONDON — Mytheresa is prepared for an enormous reveal this week, unveiling 4 exclusive capsule collections from its debut China Designer Program. This system, which was announced last fall, is supposed to spotlight a recent generation of talent, and reflect Mytheresa’s ambitions in China and the Asia Pacific region. Designers Susan Fang, Di Du, Jaques Wei and Xuzhi Chen were chosen by a jury that included Tiffany Hsu, Mytheresa’s vp of fashion buying, and Chuxuan Feng, founding father of Huasheng Media and editor in chief of T Magazine China. Mytheresa will host a dinner in Shanghai on Tuesday with the 4 designers in attendance, and the collections will launch globally on Mytheresa the next day. The editorial and video were produced by a Chinese...
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