mythology Tag

'Las Mujeres de Fuego' is an exploration of archetypes of womanhood through history (oh, and beautiful nails) “To start with, there was the goddess…”  So starts Las Mujeres de Fuego, a latest campaign film from Fuego Nails. Inspired by the ways mythology and history have been manipulated to forged shame upon powerful women, Las Mujeres de Fuego, or Women of Fire, tells the story of 5 female archetypes and explores the taboos related to them starting from witchcraft to sexuality. The campaign comes from London-based salon Fuego Nails and launches its Bad Bitch press-on nail collection. Founded by Natasha Blake, on the centre of Fuego Nails is an ethos of sisterhood and feminine empowerment. A...