Nailberry
Nailberry Premium nontoxic nail care brand Nailberry has been acquired by Silver wood Brands plc.
The deal, intended to assist grow the brand, closed for as much as 10 million kilos, or the equivalent of 5 times sales, confirmed Joël Palix, founding father of boutique consultancy Palix Unlimited.
He acted as a mergers-and-acquisitions adviser to Nailberry, alongside Nnenna Onuba, an investor and strategic financial adviser, who founded LBB Skin Ltd.
Silverwood Brands is a beauty platform created by Andrew Gerrie, a cofounder of Lush.
Consumers leaned into nail care — especially of the nontoxic ilk — through the coronavirus pandemic, when the give attention to wellbeing and sustainable cosmetics products surged.
Nailberry was began in 2012 by Sonia Hully, who established a high-end nail bar...
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