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17 Feb

Fenty Beauty Was Named One in all TIME’s 25

Fenty Beauty Was Named One in all TIME’s 25
Getty images When Rihanna says she doesn't come to play, imagine her. The Bajan princess has completely thrown the sweetness industry on it’s head this 12 months with the record-breaking launch of her namesake brand, Fenty Beauty. Along with being a smashing success by all all accounts, including earned media value, the brand is raking up every kind of awards. 5462758098001 The newest? TIME’s annual list of the 25 best inventions of the 12 months. The magazine considered a whole bunch of inventions from around the globe to create the list. It’s Rihanna’s commitment to diversity and inclusion that helped secure the award. “…makeup corporations often cater to women with light to medium skin tones, each in products and promoting, and sideline women of color,”...
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12 Jun

Isamaya Ffrench Named Christian Louboutin Beauty Global Makeup Artist

Isamaya Ffrench Named Christian Louboutin Beauty Global Makeup Artist
Christian Louboutin Beauty has inked a take care of Isamaya Ffrench. Ffrench, one of the crucial in-demand makeup artists today, has signed on because the brand’s recent global makeup artist. She was chosen by Louboutin himself, based on the brand, and can be tasked not only with creating looks for campaigns, but with product development. “What I like about working with someone like Christian Louboutin is I feel we each have an analogous set of what we feel is vital and empowering for a lady,” said Ffrench. “He loves drama and humor, he’s passionate, he loves art and authenticity. It makes it easier for me to work with someone who I feel quite creatively aligned with. It’s got nothing to do with...
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29 May

Reese Witherspoon Named Biossance Global Brand Ambassador

Reese Witherspoon Named Biossance Global Brand Ambassador
Reese Witherspoon is the newest celebrity to make moves in the sweetness sphere. Clean beauty brand Biossance has named Witherspoon its latest global brand ambassador in a five-year deal. Although celebrities are coming to the sweetness market in droves, the actor said that her path to Biossance happened organically. “I’ve been concerned with clean beauty, but I never really understood what it was,” Witherspoon told WWD. “I began hearing more about Biossance, and so I actually had my team reach out, and I used to be impressed by the products. I used to be blown away by how effective they were.” The best ambassador for Biossance would have the opportunity to share product and manufacturing information to large swaths of consumers, said Catherine...
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25 Apr

Sephora Named Top Beauty Retailer in Latest Rating Based

Sephora Named Top Beauty Retailer in Latest Rating Based
LONDON — Sephora has taken the highest retail slot in the newest annual rating by Cosmetify, an internet price search platform that measures beauty retailers and types by their activity and recognition on social media. Annually the corporate looks at the largest names in beauty based on their social following, engagement and variety of Google searches, after which gives them a rating out of 10. For the retail rating, Cosmetify checked out 20 outstanding beauty retailers, comparing them on organic search traffic, Instagram followers, Instagram engagement rate and Instagram posts in 2023. Sephora had the best overall rating — 7.65 out of 10 — and probably the most monthly organic search traffic, Instagram followers and Instagram posts. Selena Gomez marks the...
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