Named – Page 5 – Beautifaire

4 Nov

Freddy Bharucha has been named Procter & Gamble’s first president, North America personal care and wonder operations. Formerly the corporate’s senior vp for its North America personal care division and Old Spice global brand franchise of 5 years, Bharucha will now also lead P&G Beauty’s media efforts, head up its cross-category retail strategy and serve on the board for the Personal Care Products Council. Bharucha will proceed to be based in Cincinnati, Ohio, as he commences the brand new role. “With a consistent track record of brand name, business and organizational growth, Freddy is well-positioned to tackle this newly created position,” said P&G Beauty chief executive officer Alex Keith and Markus Strobel, president of P&G skin and private care, in a...

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12 Oct

Christiane Pendarvis Named Co-CEO of Tracee Ellis Ross’ Pattern Beauty

by Beautifaire101

Beauty, Featured

Christiane Pendarvis Named Co-CEO of Tracee Ellis Ross’ Pattern Beauty

Christiane Pendarvis has been named co-chief executive officer of Pattern Beauty. She shares the title with brand founder Tracee Ellis Ross, co-CEO and majority owner. Along with brand president Rachel Jonas Gilman, Pendarvis “will drive technique to help further scale Pattern Beauty,” in response to the corporate. “To give you the chance to draw anyone of Christiane’s gravitas and business constructing caliber is precisely what Pattern Beauty needs as a way to proceed executing on my vision for it to change into the preeminent leader within the curly, coily, and tight textured hair category,” said Ross in a press release. “I'm thrilled to welcome her to the Pattern Beauty family and look ahead to her working closely with us for a few years to...

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10 Sep

Nailea Devora Named Newest Revlon Global Brand Ambassador –

by Beautifaire101

Beauty, Featured

Fresh from bankruptcy and tasked with the goal of reaching a younger, wider audience, Revlon’s namesake color cosmetics brand has named social media star Nailea Devora as a worldwide ambassador. The 21-year-old, who's the daughter of Mexican parents and grew up in El Paso, Texas, has amassed 19 million followers on social media since 2020 together with her lifestyle and fashion content. She can be no stranger to Revlon, having been introduced to the brand by her mom. “I’ve been a longtime Revlon fan since I can remember. My mom has also been a longtime fan and may’t leave the home without wearing Revlon lipstick. After I got the decision that I'd have the opportunity to work with them, it just felt so...

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11 Jul

Gabby Hirata Named Global Brand President of Halara, the

by Beauty Tips

Fashion, Featured

Gabby Hirata, former president and chief executive officer of Diane von Furstenberg, has joined Halara, an athleisure direct-to-consumer brand, as global brand president, a latest post. Hirata’s appointment signifies a latest chapter for Halara. The three-year-old athleisure brand is poised for aggressive worldwide sales growth. “I loved DVF and I loved Diane. I’m just so enthusiastic about servicing women from a large demographic. I discovered a brand that caters to a customer of various ages, demographics and walks of life,” Hirata said. She first heard of the brand when she bought a pleated skort that carries a phone on TikTok within the spring of 2022. “I purchased it and loved it. For $32, it was such good quality and I used to...

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