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12 Apr

424’s Guillermo Andrade Named Creative Adviser to Soccer’s Leagues Cup

424’s Guillermo Andrade Named Creative Adviser to Soccer’s Leagues Cup
Guillermo Andrade is just not shy about saying that soccer saved his life. The founder and artistic director of the Los Angeles store FourTwoFour and streetwear brand 424 was born in Guatemala City, Guatemala, and immigrated to California on the age of nine. He grew up watching his father play the sport and took it up himself, eventually earning a scholarship and landing a spot on a respected team in L.A. His love of the game also led to a real appreciation of his Hispanic culture, something that shines through in his designs. Andrade started off creating high-end jewelry for shoe eyelets that he called Sneaker Crowns and has since partnered with everyone from the Arsenal football club, Hummel and Michelob Ultra...
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29 Mar

Shohei Ohtani Named Kosé Corp. Global Ambassador – WWD

Shohei Ohtani Named Kosé Corp. Global Ambassador – WWD
Kosé Corp. has looked to Major League Baseball for its newest ambassador. The Japanese beauty company has appointed Shohei Ohtani its global ambassador. Ohtani, a player for the Los Angeles Angels, will start showing up within the U.S. campaigns for Decorté and Sekkisei, Kosé’s flagship brands, promoting lotions and sun care. “While he is well known around the globe for his incredible athleticism, it's his sincere attitude and sense of integrity that convinced us he could be the very best match for our company,” said Kazutoshi Kobayashi, president and chief executive officer of Kosé, in a press release. “He embodies our values and our 3G strategic vision that focuses on global, gender and generation. As we increase our global presence, we wish...
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27 Mar

Yasmin Finney Named YSL Beauté Ambassador for the U.K.

Yasmin Finney Named YSL Beauté Ambassador for the U.K.
FACE FORWARD: Yasmin Finney has been named YSL Beauté’s first U.K. local ambassador. Finney is amongst probably the most influential actresses within the transgender community, and is thought for her support of the LGBTQIA+ communities. Finney’s breakout role was in Netflix’s rom-com hit series “Heartstopper,” and she or he was honored together with the remainder of the show’s forged with the On-Screen Trailblazer Award on the Gay Times Honours 2022 event. Finney will proceed playing Elle Argent within the series’ second season and is to star in “Doctor Who,” for the show’s sixtieth anniversary this yr. Within the U.K.’s House of Commons, Member of Parliament Luke Pollard said Finney’s visibility as a trans actor “has not only inspired me, it’s inspired young trans people...
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27 Jan

Quannah Chasinghorse Named Global Ambassador of John Paul Mitchell

Quannah Chasinghorse Named Global Ambassador of John Paul Mitchell
Quannah Chasinghorse is the latest face of John Paul Mitchell Systems. The 20-year-old model and activist has been named global ambassador of the hair care brand.   “Paul Mitchell represents so many alternative things,” said Chasinghorse. “I believe one thing that I actually relate to is family and the reference to family. They’re a family-owned business and operate like a family.” Run by chief executive officer Michaeline DeJoria, the corporate was cofounded in 1980 by DeJoria’s father, chairman of the board John Paul DeJoria, and the late Paul Mitchell. Headquartered in California and located globally in greater than 100 countries, it’s the biggest privately owned hair care company on the earth. “I just loved her,” said DeJoria of first taking notice of Chasinghorse....
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