The sportswear brand offers an alternate, optimistic tackle Art Basel, taking us into the woods for an art-filled adventure – with its virtual Sound Walks, you'll be able to come along too
On co-founder David Allemann is standing on a rocky trail 45 minutes outside Basel, where the 2022 edition of town’s annual art fair is fully underway. While among the world’s biggest galleries hawk their wares and collectors drop tens of tens of millions within the air-conditioned exhibition centre that hosts Art Basel, he addresses a small group of sweaty hikers in On sneakers, gathered by the sportswear label for a rambling trip through the Swiss countryside.
Over the course of several kilometres,...
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