Neuroscents Tag

Too rushed to wander around amongst trees for his or her relaxing effect? Spritz on Forest Lungs, a fragrance from The Nue Co. billed to offer an analogous calming sensation, because of an olfactive component replicating the effect of phytoncides, plant-derived compounds. About six months’ stock of the scent was sold out in only eight days after its introduction, in accordance with Flo Glendenning, vp of product and sustainability on the U.K.-based company. “That product really tapped into something that individuals were craving,” she said. Forest Lungs is an element of a latest, rising area of interest of fragrance called neuroscents, that are created with an olfactive note or notes to elicit emotional responses which might be neurologically proven, increasingly with brainwaves. Neuroscents’ effects...