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28 Nov

Flamingo Partners With Girl Scouts to Support Body Neutrality

Flamingo and Girl Scouts have teamed up to spice up body confidence amongst young girls and teenagers. Over the following two years, Flamingo will donate $1 million to Girl Scouts, aiming to support research and subsequent program development meant to combat body shame amongst Girl Scouts’ 1-million-plus members, with a deal with emphasizing body neutrality over body positivity. “Body positivity is something great which you could opt into, however the concept and concept that you may all the time be body positive just doesn’t seem very realistic,” said Flamingo’s head of social impact Maggie Hureau, adding that young girls are more likely than their male counterparts to be taught to understand their bodies for the way they appear, reasonably than...
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20 Sep

Move over body positivity, body neutrality is the brand

The brand new term recognises that it’s OK to not at all times feel positive about yourself, but it surely’s not an ideal antidote to the body positive mindset’s shortcomings ‘Body positivity’ is old news in line with the Guardian. What once was meant to encourage women to have a good time their bodies, has been completely co-opted by brands, and now there’s a recent term taking up: ‘body neutrality’. It’s a mindset some, like Taylor Swift, credit Jameela Jamil, actor and founding father of the @i_weigh movement, for where people have a good time radical inclusion and the things that society makes them feel ashamed of – the whole lot from having...
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