COLLECT THEM ALL: To advertise its Gucci Cosmos exhibition in Shanghai, the Kering-owned luxury home is launching a series of collectible figurines with the Chinese pop IP Marsper.
4 variations of the Marsper x Gucci doll, wearing 4 Gucci archival looks, will drop on Gucci’s WeChat Mini Program on Friday. Shoppers can enter a lottery system to win a slot to buy the doll.
In accordance with images teased by Gucci, two dolls are modeled after looks from Tom Ford‘s Gucci fall 1996 women’s collection: one within the red velvet suit famously worn by Gwyneth Paltrow and one other double-breasted version in pinstripe.
The opposite two dolls are modeled after two looks designed by Alessandro Michele, one featuring the show opener from Gucci’s...
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