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26 Apr

EXCLUSIVE: Dior Names NewJeans Member Haerin as Brand Ambassador

EXCLUSIVE: Dior Names NewJeans Member Haerin as Brand Ambassador
PARIS — Dior on Wednesday named Haerin, a member of NewJeans, its recent brand ambassador, underscoring the South Korean girl group’s meteoric ascent. The 16-year-old was the last member of the band to secure a cope with a luxury brand, confirming recent speculation fueled by her appearance on the digital cover of Vogue Korea’s May issue in Dior positive jewelry. Dior named Haerin a house ambassador for jewelry, fashion and sweetness, marking the newest tie-up between a K-pop star and a high-end label.  “That is a possibility to have fun the privileged ties binding greater than ever the NewJeans singer and Dior. Between elegance and audacity, a novel friendship within the name of creativity,” the corporate said in an announcement. NewJeans member Haerin. Sinae Kim/Courtesy...
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26 Apr

Dior Taps Haerin of NewJeans, Candice Swanepoel, Custom Collaborative

EXCLUSIVE: Dior Names NewJeans Member Haerin as Brand Ambassador
THE LAST ONE: Dior on Wednesday named Haerin, a member of NewJeans, its latest brand ambassador, underscoring the South Korean girl group’s meteoric ascent. The 16-year-old was the last member of the band to secure a take care of a luxury brand, confirming recent speculation fueled by her appearance on the digital cover of Vogue Korea’s May issue in Dior fantastic jewelry. Dior named Haerin a house ambassador for jewelry, fashion and sweetness, marking the most recent tie-up between a K-pop star and a high-end label.  “That is a possibility to rejoice the privileged ties binding greater than ever the NewJeans singer and Dior. Between elegance and audacity, a singular friendship within the name of creativity,” the corporate said in a press release. NewJeans...
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8 Feb

Hanni, of NewJeans, to Front Armani Makeup Globally –

Hanni, of NewJeans, to Front Armani Makeup Globally –
PARIS — The K-pop wave is lapping the prestige beauty industry, as Armani beauty signs on Hanni, the lead singer of NewJeans, to be its newest global makeup ambassador. She is going to first appear in campaigns for the brand’s latest Power Fabric+ Foundation, starting in April, and Lip Maestro Satin lipstick, starting in May. “Hanni is a really young artist with an incredible expressive power and an irresistible and charming individuality — a contrast that I find interesting,” said Giorgio Armani, in a press release. “She has personality, which for me is essentially the most fascinating trait, at all times.” Hanni chimes with the Armani brand ethos, in response to Véronique Gautier, Armani beauty global president at L’Oréal. “The Armani brand has something...
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