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Newness Tag

11 Jan

Tatcha to Launch Silk Powder on Newness – WWD

On the heels of a giant 12 months for livestreaming in the wonder industry, Tatcha is jumping into the combination.  The skincare brand will probably be launching The Silk Powder, a recent skincare powder, on the wonder livestreaming platform Newness this week. It'll be on the market exclusively on Newness on March 4 before a wider launch on Tatcha.com and with Sephora on March 6 for $48. Tatcha is the primary brand to launch a product on the platform, each the brand and Newness confirmed. “Traditionally, product development and launches occur in silos — a brand develops a product, then they launch the product after which they tell their customers about it. We’re so excited to have Tatcha as the primary brand...
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18 Dec

Lady Gaga on Haus Labs Newness, What to Know,

Her Haus, her rules. Lady Gaga is introducing an all-new Haus Labs (formerly often known as Haus Laboratories), starting with the name. Roughly 100 stock keeping units across eye, lip and cheek cosmetics might be launching exclusively with Sephora on June 9. It should start in 25 high-traffic Sephora doors, and can expand each categories and its store footprint to over 500 locations across the U.S. and Canada. Prices range from $22 to $38. Along with revamped distribution, every consumer touchpoint with Haus Labs has been rethought. Packaging, formulas, logos and advertisements have all been given an update. “Every thing is latest for consumers,” said Kelly Coller, Haus Labs’ chief marketing officer. “Now we have three product pillars: they’re high-tech, high-performance, high...
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