It’s been a protracted catwalk for Victoria’s Secret, however it hasn’t been easy.
The lingerie brand got big by pushing a supercharged vision of sexiness that eventually left it out of touch with the times — roiling its message, its connection to shoppers and ultimately its business.
Victoria’s Secret’s direction back has been a more inclusive approach championing women’s voices and variety and leaving the male gaze behind.
But while the brand might need modified, the type of billboard-sized sex appeal it was known for lingers.
“The truth is, for many individuals, they only haven’t noticed [the transformation]; they haven’t had the occasion to either come to our site and see what the change looks like, or come to our stores and see what...
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