Greater than 14 years after Cult of Individuality began shipping to stores, founder and inventive director Ron Poisson is constructing on the music culture that the brand personifies by leasing the lounge and performance space in its Garment Center offices.
When the three,500-square-foot space became available in 2021 at 260 West thirty ninth Street, he leased it and built it out for “an artist activation space.” The corporate was already accustomed to doing activations in its adjoining showroom and offices for 200-plus people. Stylists and musicians incessantly drop by to tug product, so Poisson is confident the audience is already in place for select rentals.
Having allowed MTV, VH1 and a number of musicians like Toosii to make use of the space,...
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