Under Armour Inc. reached outside of fashion for its latest team captain, naming Marriott International president Stephanie Linnartz as its next president and chief executive officer.
Linnartz takes the spot that was vacated when Patrik Frisk stepped down in June.
Kevin Plank — the driving force who put Under Armour on the map and still serves as executive chair and brand chief — welcomed Linnartz to the brand.
“She is a proven growth leader with a distinguished track record of brand name strategy, omnichannel execution, talent acquisition and development, and keenness for driving best-in-class consumer connectivity, experience and brand loyalty,” Plank said.
He said Linnartz was “accountable for leading Marriott’s multibillion-dollar digital transformation” and for partnering with sports leagues and growing the corporate’s loyalty...
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