AZ Factory has chosen a seasoned fashion talent — Lutz Huelle — for its next product story, and is giving it a runway showcase on Oct. 3 during Paris Fashion Week.
Meaning Huelle may have a double-header within the French capital: His eponymous label Lutz is on the calendar for a digital unveiling on Sept. 30 at 6:30 p.m., and by appointment.
Disclosing its next guest “amigo” exclusively to WWD, AZ Factory said Huelle’s collection could be titled “F for Friendship” as a riff on the brand name — founder Alber Elbaz’s name starts and ends with the letters that bookend the alphabet — and an ode to certainly one of the brand’s core values.
“Though he had met our founder just once...
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