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3 Jul

Nike Releases Debut Tailored Clothing Collection With Martine Rose

Nike Releases Debut Tailored Clothing Collection With Martine Rose
LONDON — Traditionally, tailored clothing and athletic wear have sat on opposite sides of the international football pitch, with players wearing one for travel and formal occasions, and the opposite for play. Martine Rose and Nike have disrupted that model, stitched the 2 together and created a set of tailored suiting that provides recent intending to the term “sportswear.” The gathering, Nike x Martine Rose, includes a player’s suit jacket, a pair of trousers, a trench and a shirt designed for female football players and based on British tailoring codes. The suit jacket from the brand new Nike x Martine Rose tailored clothing collection. The gathering can be released later this month to coincide with the 2023 FIFA Women’s World Cup soccer games, and...
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3 Jul

Nike to Host Special Dance-focused Performance During Couture Week

Nike to Host Special Dance-focused Performance During Couture Week
Nike is driving a stake in the bottom in Paris this week, a yr prematurely of the Summer Olympics. For the primary time, the sports brand will host a performance-based extravaganza on Wednesday in the midst of the ladies’s couture calendar. The immersive event, which is being choreographed by Emmy Award-winning Parris Goebel, a Recent Zealand dancer and founding father of Palace Dance Studio, is titled “Goddess Woke up” — a nod to the mythical Greek character after which the corporate was named — and can focus on a dance performance. “That is something we’ve never done before,” said Liz Weldon, Nike’s vice chairman of world women’s brand management. “Paris is a vital key city for us with the Olympics being there...
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20 Jun

Fortnite and Nike Launch ‘Airphoria’

Fortnite and Nike Launch ‘Airphoria’
With 500 million registered players and futuristic immersive effects, Fortnite is catapulting Nike — and potentially other financially robust fashion brands — right into a gateway to innovation. Having first joined forces in 2019 for a Jordan brand initiative, Fortnite and Nike are actually releasing an Air Max-themed universe, making the sneaker giant one in all the primary brands to make use of the months-old Unreal Editor for Fortnite. Gamers shall be reminded of the sneaker giant via giant orange Nike shoe boxes emblazoned with the Swoosh logo and Air Max-themed environs. They also can buy the Airie and Maxxed Out Max Outfits within the Fortnite Item Shop and co-branded limited-run T-shirts via Nike’s e-commerce site in North America. All in all,...
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