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Nila Tag

7 Sep

L Catterton Takes Minority Stake in Maria Nila –

PARIS — L Catterton has taken a minority stake in Maria Nil, with a view to step up the Swedish sustainable skilled hair care brand’s growth and international expansion. L Catterton, the private equity firm backed by LVMH Moët Hennessy Louis Vuitton, said it made the investment of a “significant minority stake” through its European fund. Specific financial terms of the deal weren't disclosed. Hair care — a high-potential beauty category — may be very much within the sites of investors today. Maria Nila, based in Stockholm, produces wholly vegan and climate-compensated hair care products. The brand is five years old, and sold in Europe and the U.S. The businesses said jointly in a press release Wednesday that the partnership will help Maria Nila...
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3 Jun

Fresh, Clinique and Maria Nila Are Bringing Pop-up Experiences

This weekend, Clinique will wrap its “Protect Your Glow” campaign in Latest York City’s SoHo, the ultimate stop of the brand’s Hydration Pop-up tour. The campaign kicked off in April with the brand’s Coachella pop-up, and has since made pit stops in Los Angeles, Chicago, and hosted off-campus pool parties at The University of Florida, Gainesville, and Arizona State University. “[‘Protect Your Glow’] has been our largest activation in a minimum of the last 10 years or so,” said Beth Guastella, senior vp and general manager at Clinique, adding the initiative has been key in driving brand awareness amongst Gen Z and Millennial consumers. On the Hydration Station, which shall be parked at Lafayette and Prince Street, visitors will find a way...
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