NIQ Tag

NIQ has jumped on tracking a recent sales channel. The firm, also often known as NielsenIQ, is now measuring sales on TikTok Shop. That data will likely be available to clients via Rakuten and Omnisales this month. As reported, TikTok Shop only officially rolled out last month, and already boasts 200,000 merchants within the U.S. alone. There are also 100,000 signups for TikTok’s associates program.  Though shoppable social content hasn’t had the identical traction stateside that it has in other markets, TikTok has signed on some major initial players, including Profit Cosmetics, Tarte Cosmetics and K18, that are already reaping rewards. Tarte, for instance has seen threefold sales increases on TikTok shop ever since adding the aptitude to older content, and skincare brand Dieux...