No.2 Tag

After a splashy first launch, Billie Eilish is expanding her fragrance business with Parlux. The Grammy winner will launch her second scent, Eilish No.2, online in mid-November, priced at $72. The brand is currently sold via its own website and in an exclusive partnership with Ulta Beauty. Eilish’s first fragrance, simply called Eilish, in response to industry sources, was estimated to surpass $60 million in sales for its first 12 months available on the market. Sources expect Eilish No.2 to also pass the $60 million mark. The road extension includes spicier notes, like apple and bergamot top notes, papyrus and black pepper heart notes and a palo santo base note, amongst others. The fragrance was created by Takasago, who also worked on the...