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Novella Tag

12 Jun

Santa Maria Novella Expands Fragrance Line, Opens Shops in

by Beautifaire101
Beauty, Featured
MILAN — Officina Profumo-Farmaceutica di Santa Maria Novella is expanding its eau de parfum offering with three latest fragrances, dubbed “Bizzarria,” “Magnolia” and “Gelsomino.” As reported, the Florentine apothecary launched its first EDP in its 800-year history last yr with “L’Iris,” a scent intended to rejoice its roots by picking as fundamental ingredient the lily, the symbol of the Tuscan city. The brand’s chief executive officer Gian Luca Perris said the launch was among the many fundamental drivers of the firm’s acceleration in 2022, when sales climbed 56 percent to 46 million euros in comparison with the previous yr. Such a performance is contributing to Perris’ optimism concerning the latest additions as well, which were already planned and add to the olfactory collection titled...
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9 Jun

Santa Maria Novella Partners With Harrods for the First

by Beautifaire101
Beauty, Featured
LONDON — Florentine fragrance company Officina Profumo Farmaceutica di Santa Maria Novella, otherwise often known as Santa Maria Novella, has partnered with Harrods on its first department store partnership. The brand operates two London stores, one in Piccadilly Arcade and one other on Walton Street. “Harrods is certainly one of the leading luxury malls on the earth. It’s a milestone for Santa Maria Novella to enter this space, to bolster the retail presence in London and increase our brand awareness throughout the London customers and all international clients visiting Harrods,” said Gian Luca Perris, chief executive officer of the 800-year-old brand. “Harrods is a logo in London, just as Santa Maria Novella is a logo of Florence and Florentine savoir-faire. People entering Harrods...
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26 Apr

Officina Profumo-Farmaceutica di Santa Maria Novella Lands at The

by Beautifaire101
Beauty, Featured
MILAN — Officina Profumo-Farmaceutica di Santa Maria Novella is heading to the Upper East Side of Manhattan. The historic Florentine apothecary is to open a boutique at The Pierre hotel next week, marking its fifth store within the U.S. The unit might be the brand’s first store out there to embrace the design concept evoking the atmosphere of the unique shop in Florence’s Via della Scala. Doubling as a museum, the seminal store epitomizes a novel customer experience with its Renaissance frescoed ceilings, bronzed angels and aromas lingering within the air from potpourri made with local herbs. While 14th-century frescoes by Giotto’s workshop are usually not that easy to copy, the brand new 500-square-foot unit also features dark wooden furniture, wealthy marble counters...
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21 Oct

Protesters Hit Harrods, Santa Maria Novella Parties in Recent

by Beauty Tips
Fashion, Featured
PAINT PROTEST: Harrods’ Knightsbridge store was the newest goal for the environmental organization Just Stop Oil. One entrance and a couple of adjoining windows were spray-painted orange on Thursday morning and about 20 people staged a sit-down protest on the road in front of the posh store. A member of the group said in a video posted on Twitter that the owner of Harrods, which is the state of Qatar via its sovereign wealth fund the Qatar Investment Authority, “also has shares in oil and gas firms. These fossil fuels are fueling the climate crisis.” He was later dragged into the shop by security guards from the posh department store. The storefront was later cleaned after the police removed all activists from...
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