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14 Dec

Nudeskin by Nudestix Launches in Ulta Stores – WWD

Nudestix is taking its skincare line, Nudeskin, to latest heights.  The road, which launched in 2020 and was developed with the assistance of dermatologist Jason Emer, will probably be landing in 626 Ulta Beauty doors and 364 Ulta and Goal shops-in-shop, starting July 31.  Based on Jenny Frankel, who's the chief executive officer of Nudestix and cofounded the brand alongside her daughters, Taylor and Ally Frankel, in 2014, the launch is among the many brand’s key focuses for the yr, and a part of its larger effort to extend its brick-and-mortar penetration.  “We actually are in full COVID-19 recovery,” Frankel said. “What’s really fueling us, I feel, is that this minimalist approach to beauty that, before COVID-19, was more of a trend, and...
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31 May

Sofia Richie Grainge’s Wedding Caused Nudestix Sales To Soar

Nudestix beauty director and influencer Sofia Richie Grainge’s late-April wedding to music executive Elliot Grainge captivated audiences around the globe, evoking widespread discourse about every little thing from the star-studded guest list to the bride’s bespoke Chanel attire and, particularly, her minimalist makeup looks. The weekend-long tour was well-documented by Richie Grainge, who uploaded a variety of “Get Ready With Me” videos to TikTok through which she routinely employed Nudestix products. Industry sources estimate she drove a 1,155 percent surge in direct-to-consumer Nudestix sales in the course of the week of April 20 through April 27 in consequence, though the brand declined to comment on the figure. Sources also tracked a 2,849 percent increase in sales specifically across the Nudies...
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20 May

Founders of Uncle Bud’s, Nudestix on being Gen Z

Generation Z is a holy grail of consumer cohorts, however it also counts quite a few young dynamic entrepreneurs. Garrett Greller, a cofounder of Uncle Bud’s Hemp, was 19 years old when he began his company. He had been diagnosed with arthritis in his knees, hips, back and ankles when he was 14, and tried traditional medicine to assist with that, but they gave bad reactions. “That was once I went on a mission to create something that was more natural, effective and reasonably priced than what I used to be using,” he said. “I contacted an FDA-registered lab because I learned all concerning the easy, amazing ingredient CBD and hemp from a documentary. I wrote up a four-page paper, put it...
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