Glossier’s buzz was at all times larger than its actual business.
Now, with latest chief executive officer Kyle Leahy and an all-female, diverse C-suite at its helm, the onetime direct-to-consumer darling appears to be closer than ever to aligning those two aspects.
Providing exclusive figures to Beauty Inc, Glossier revealed that it's on target to clock in $100 million in sales in its first 12 months at Sephora, after entering the retailer in February, marking an about-turn from its prior strategy and adopting a more traditional retail playbook. Overall retail sales for the brand, including DTC, its own stores and Sephora, are up 73 percent year-over-year, the second consecutive 12 months of growth.
Industry sources estimate that overall sales are around...
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