Nutrafol cofounder and chief executive officer Giorgos Tsetis touched on numerous key topics, including the genesis of the brand, its retail strategy, finding the appropriate partners and breaking down the taboo of hair loss, during a wide-ranging conversation with WWD’s senior editor, beauty, Kathryn Hopkins.
To kick-start, Tsetis spoke about his personal experience with hair loss. He was in his early 20s working as a model and studying engineering when he began to notice his hair was thinning.
“It was falling out in clumps, which was a terrifying experience as you'll be able to imagine,” Tsetis said. “I knew I used to be genetically predisposed, so if you mix genetic predisposition with excessive stress, it’s an ideal recipe for a hair disaster.”
Tsetis...
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