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15 Dec

Inside Relevant, Nyakio Grieco’s Recent Beauty Brand – WWD

by Beautifaire101
Beauty, Featured
Nyakio Grieco is a girl on a mission. The serial entrepreneur, who launched her first brand, a namesake skincare line, in 2002, and the purpose-led retailer Thirteen Lune in 2020, is readying her third effort for launch. Grieco’s newest brand, called Relevant; Your Skin Seen, launches June 10 with One & Done On a regular basis Cream SPF 40, with a gentle stream of skincare introductions slated through the autumn. The debut product is $38. Relevant is the primary brand to be incubated by Thirteen Lune, the retailer that Grieco co-created with Patrick Herning  to create a platform for BIPOC-founded and allied brands. Since its introduction, it has since expanded into 10 JCPenney doors, and plans call for a further 600 doors to...
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22 Oct

Nyakio Grieco’s Relevant Brand Makes Makeup Now – WWD

by Beautifaire101
Beauty, Featured
Relevant: Your Skin Seen is giving color to its product assortment. The brand, which lives under retail platform Thirteen Lune, is entering makeup after launching fragrance earlier this yr, and debuting with skincare last yr. The lineup includes Rele-Wand Lip and Cheek Multi-Tint and Rele-Kiss Moisture-Wrap Lip Gloss, that are each available in six shades. Prices range from $29 to $34. Relevant is the most recent skincare brand to get its feet wet in color cosmetics. Earlier this week, Tina Craig’s U Beauty expanded into the category with complexion, while Hailey Bieber’s Rhode unveiled tinted iterations of its bestselling lip treatments last month. The products will debut on Thirteen Lune’s website and its flagship in Los Angeles Friday before rolling out to ThirteenLune’s...
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29 Apr

Thirteen Lune Founder Nyakio Grieco’s Vision for Borderless Beauty

by Beautifaire101
Beauty, Featured
Don’t even try putting Nyakio Grieco in a box. From founding her first eponymous skincare line back in 2002 (subsequently acquired by Unilever) to introducing inclusive beauty retailer Thirteen Lune in 2020 to her latest effort, a multicategory beauty brand called Relevant; Your Skin Seen, the entrepreneur is consistently finding latest avenues to uplift consumers — and brand founders — of color. Here, the 2023 CEW Female Founder Honoree speaks on edifying an industry through community, inclusivity and, every now and then, betting on passion and heart over conventional business value. What has your trajectory been like in beauty?  Nyakio Grieco: I’ve been within the industry for 22 years, and for me, slow and regular has won the race; finding a...
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