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1 Mar

NYX Cosmetics’ Toni Ko Launches Bespoke Beauty Brands

NYX Cosmetics founder Toni Ko, who sold the corporate to L’Oréal in 2014 for a reported $500 million, is making her return to beauty with Bespoke Beauty Brands, an “incubator” partnering with influencers to launch area of interest beauty brands. “My life goal is to construct one other successful company,” said Ko, who’s based in Los Angeles. “…I got here here after I was 13 years old, a first-generation immigrant.” With parents within the cosmetics industry, in retail and later working as wholesalers, Ko was immersed within the business growing up and would find yourself working for them full-time. On the age of 25, she saw a spot out there and, after receiving a $250,000 loan from her parents, began NYX Cosmetics. Any...
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4 Oct

Full Face Makeup Tutorial with NYX Products | All

Discover easy methods to achieve a full face makeup look using reasonably priced NYX products, all for under $200! This tutorial provides step-by-step instructions, product recommendations, and budget-friendly options to provide help to achieve a flawless finish. Join me for this in depth tutorial and subscribe for more budget-friendly makeup suggestions! NYX Products: Marshmellow Smoothing Face Primer: https://howl.me/ckDiuC3mhSz Bare With Me Blur Tint Soft Matte Foundation: https://howl.me/ckDiuDiNGq4 Bare With Me Hydrating Face & Body Concealer Serum: https://howl.me/ckDiuDuio5C Lift & Snatch Brow Tint Pen Waterproof Eyebrow Pen: https://howl.me/ckDiuDHat09 Thick it Stick it! Thickening Brow Gel Mascara: https://howl.me/ckDiuDrqoQF Ultimate Color Shadow Palette Warm Neutrals: https://howl.me/ckDiuDrVkfC Slim Eye Pencil Long-Lasting Eyeliner: https://howl.me/ckDiuCV2ja6 Epic Ink Vegan Waterproof Liquid Eyeliner: https://howl.me/ckDiuDQYYD0 On The Rise Lash Booster Castor...
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16 Sep

The Latest Beauty Executive Moves at Gisou, Nyx and

Denée Pearson courtesy Denée Pearson has been promoted to brand president of Nyx Skilled Makeup. Previously, Pearson served as senior vp, global marketing, product development, social and partnerships. She succeeds Yann Joffredo in her latest position. Sarah Watt courtesy Former Charlotte Tilbury chief marketing officer Sarah Watt is now chief executive officer at Gisou. Watt has served as chair of Gisou’s board for the past yr and in her latest role goals to supercharge growth on the hair care brand, which is alleged to be closing in on 100 million euros in global retail sales. Quentin Roach L.MADIOU Quentin Roach has joined The Estée Lauder Cos. as senior vp and chief procurement officer. He hails from food manufacturing company Mondelēz International and has held senior supply...
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14 Sep

Snapchat, NYX Conjures AR/AI Beauty Looks With a Hand Wave

In what would be the closest thing to casting glamour spells that tech can muster, Snap Inc. and NYX Skilled Makeup are bringing a recent Snapchat experience that recommends personalized beauty looks and lets people wave through the virtual try-ons by waving their hand within the air. The tech company plans to disclose the brand new “NYX Beauty Bestie” at its latest beauty summit on Thursday. Less a matter of magic than technical wizardry, Snap’s co-development with NYX plumbed the overlap between three bustling avenues of technology — artificial intelligence, AR and human-to-computer input — all of that are areas the partners have explored in alternative ways before, but aim to bring together in Beauty Bestie. AI operates behind the scenes,...
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