Sephora is expanding its intimate wellness offerings, as U.K.-based brand Luna Every day launches in 260-plus of its stores and online. This marks the brand’s first foray into the U.S. market.
Luna Every day, founded by Charlotte Tilbury and L’Oréal veteran Katy Cottam, offers microbiome-balancing body care products, protected for intimate skin. The thought for the brand, which markets itself for “head, vulva, knees and toes,” got here to fruition after Cottam had been experiencing microbiome imbalances since she was 19, following a course of intense antibiotics.
“Ever since then I’ve thought that is such an underserved category for girls and folks,” she said.
Upon compiling research from 1,000 women, Cottam discovered that they weren't only embarrassed by certain feminine...
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