The year of maxxing: Has our obsession with self-optimisation

1 Dec

Merriam-Webster’s 2024 word of the year was ‘polarisation’; Oxford’s was ‘brain rot’. Both could have just as easily been ‘-maxxing’ – the one suffix this year who has mogged them all. Once confined to incel message boards, the meaning of its origin, looksmaxxing, is in the name: maximising one's appearance. While the premise may seem similar to the entire skincare and beauty industry itself (who doesn’t want to look their best?), it’s become an umbrella term for what people are calling ‘pick me’ men online that encompasses everything from simple grooming to extreme (and dangerous) transformation attempts. So, in 2024, have we finally maxxed out on ‘looksmaxxing’? The maxxing universe is split into ‘softmaxxing’ (lifestyle changes like eating better, exercising, using a...

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16 Feb

How Celebrity Obsession killed Personal Style…

by Beautifaire101

Hair

How Celebrity Obsession killed Personal Style…

WELCOME BACK TO NICKY AT NIGHT Sorry for the slight delay from our normal monday upload, but pleased to be here This week is a video response to Mina Le's video "The Death of Personal Style". One in all my FAVORITE videos from one among my favorite creators: https://www.youtube.com/watch?v=pXtBFiF_32k&t=114s JOIN THE DISCORD: https://discord.gg/FjSrEF2JZ4 Follow the Pod on SPOTIFY: https://open.spotify.com/show/0WWqkpzdSCY7Sj6XlTROY1 Follow the Pod on APPLE: https://podcasts.apple.com/us/podcast/nicky-at-night/id1758627077 Follow me on IG: https://www.instagram.com/nicky.reardon/ #minale #videoessay #fashionindustry ...

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11 Jun

POV: Your 'Derry Girls' Obsession Has Reached Latest Heights

by Beautifaire101

Fashion

POV: Your 'Derry Girls' Obsession Has Reached Latest Heights

Amelia Dimoldenberg's _Derry Girls_ impression is one which we cannot be forgetting in a rush. #DerryGirls #AmeliaDimoldenberg #Vogue Subscribe to British Vogue►► https://www.youtube.com/britishvogue?sub_confirmation=1 CONNECT WITH BRITISH VOGUE Web: https://www.vogue.co.uk Twitter: https://twitter.com/britishvogue Facebook: https://www.facebook.com/britishvogue Instagram: https://www.instagram.com/britishvogue Pinterest: https://www.pinterest.co.uk/britishvogue Newsletter: https://www.vogue.co.uk/newsletters Subscribe: https://www.vogue.co.uk/subscribe ABOUT BRITISH VOGUE British Vogue is the world’s leading premium lifestyle and fashion entertainment channel. Weekly releases and brand recent original programming including short movies, series and in-depth documentaries, British Vogue’s channel is the last word destination for unprecedented access into the world of fashion, beauty and culture. ...

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4 Dec

Exploring Korea’s skinny obsession and the plus-size models fighting

by Beauty Tips

Beauty, Featured

Exploring Korea’s skinny obsession and the plus-size models fighting

In a fat-shaming, skinny-obsessed society with a high eating disorder rate, listed below are the trailblazers fighting for acceptance “If a lady weighs over 50 kg, she should be nuts” - this line told by a male protagonist of a Korean online drama Dam Naneun Jib to his girlfriend’s girlfriend went viral after being aired last yr since it touched upon a dark side of K-beauty - the obsession with skinny body types. The “50 kg myth” is a perfect created by Korean mainstream media by glorifying celebrities who openly discuss their weight being 40-something. K-pop idols often share their extreme food plan regimes with a view to achieve the under-50 ideal weight,...

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