TOKYO — Uniqlo parent Fast Retailing is expanding the reach of its lower-priced, trend-driven brand GU with with a pop-up store in Latest York’s SoHo. The corporate told WWD Tuesday that the shop will open on Oct. 7.
As reported, the SoHo pop-up will probably be open for roughly a yr, and will probably be GU’s first foray into the U.S. market. It is going to be utilized by the corporate to assemble opinions and feedback from U.S. consumers. GU said that it goals for the shop to be a store “that's loved by and grows along with town’s SoHo neighborhood, which welcomes people of diverse cultures, values and lifestyles,” in a press release. The theme of the shop will probably...
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