Odele Tag

After its partners made an early investment in Drybar, Stride is getting deeper into hair with Minneapolis-based hair care brand Odele. The private equity firm just made a minority investment in Odele — a phonetic riff off of the Norwegian phrase å dele, which suggests “to share.” The brand was launched in 2020 by Lindsay Holden, Britta Chatterjee and Shannon Kearney, who together bring experience in retail, marketing and manufacturing in each big-box stores and smaller firms, from General Mills and hair care company Renpure to Goal.  The road began with nine stock keeping units and a Goal partnership and since then, Odele has expanded to more products, in addition to CVS and Ulta Beauty. Volumizing Shampoo, Volumizing Conditioner and Air Dry...