Offering – Page 3 – Beautifaire

17 Oct

Velasca Ramps Up Offering With Menswear Line

MILAN — After constructing a solid business in men’s footwear, Milan-based direct-to-consumer shoe brand Velasca is able to tackle able to wear. Exactly a 12 months after doubling its offering with the introduction of girls’s footwear, the brand established in 2013 by Enrico Casati and Jacopo Sebastio is taking one other big step to scale up its business by unveiling a full clothing line dedicated to men. The project has been within the pipeline for some time and has significant potential considering that the brand has built a loyal customer base during the last decade, now counting around 170,000 clients. “Being a [d-to-c] brand comes with advantages. One is the value as we will apply a single markup that's far more competitive versus...

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12 Oct

High Schools Are Now Offering AP African American Studies.

by Beauty Tips

Hair, Featured

High Schools Are Now Offering AP African American Studies.

Photo by JOSEPH PREZIOSO/AFP via Getty Images Every February, a Black person is heard somewhere saying “we actually only get one month, THE SHORTEST MONTH, to show Black history??” February was chosen for a reason by the founding father of Black history week, Carter G. Woodson. The late historian is perhaps pleased that some high schools across the country have officially begun to show AP African American Studies for the primary time…and it’s for a couple of month. The College Board, the organization behind America’s Advanced Placement (AP) courses, launched a pilot program for 60 high schools to show AP African American Studies. Amid right wingers using Black history as a political football to win over (i.e. scare) their voters into supporting...

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3 Oct

Shopbop Launches Beauty Offering – WWD

by Beautifaire101

Beauty, Featured

Shopbop is the most recent marketplace to enter beauty. The Amazon-owned site will launch Shopbop Beauty Monday, offering a curated assortment of each established and emerging beauty brands. Brands will include Ouai, Costa Brazil, Briogeo, Dr. Barbara Sturm, Joanna Vargas, Olaplex, Augustinus Bader and Uoma Beauty. For the launch, Shopbop made a campaign celebrating individuality, inclusivity and self-expression, while emphasizing beauty as a of entirety for each look. It spotlights Shopbop’s key beauty categories, including skincare; makeup; hair care; beauty tools and brushes; and bath and body. A representative declined to comment on why the brand has decided to enter beauty, or elaborate any further on the retailer’s strategy for the category. Whatever the explanation, Shopbop shouldn't be alone in targeting beauty, which unlike fashion...

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