ofKpop Tag

The K-pop frenzy continues to hit latest heights. South Korean pop stars, known for his or her sleek looks, viral dance moves and swelling cultural influence, not only had fans everywhere in the global going crazy, but they've captivated the posh world too. Barely every week goes by with no brand signing a K-pop star as an envoy. No wonder: Fresh-faced idols, a few of whom are rookie acts that achieved astonishing growth in a brief space of time, were greeted by tons of if not hundreds of shrieking fans during fashion weeks in Paris and Milan. In accordance with Launchmetrics, in the course of the June edition of Paris Men’s Fashion Week, Asian stars helped propel the event’s Media Impact...