Launchmetric’s newly released Sportswear Insights report addresses questions across the evolving and expanding global sportswear industry for the primary time, since announcing its expansion into the category earlier in 2023. The research looks at several aspects driving the expansion of the sportswear category, including changes in consumer behavior, convergence with popular culture and leverage of influential voices. The corporate projects the sportswear market will grow from $185.9 billion in 2022 to $356 billion by 2032.
“Over the past decade, now we have witnessed a fundamental transformation within the perception of sportswear,” said Michael Jais, chief executive officer of Launchmetrics. “It has evolved from a distinct segment market catering to athletes and fitness enthusiasts to a worldwide phenomenon embraced by individuals from...
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