When Prada opened a Prada Caffè at Harrods in London earlier this yr, it didn't take this extension into hospitality frivolously.
“We tried to be as credible as possible,” Prada Group chief executive officer Andrea Guerra told the WWD Apparel & Retail CEO Summit in Recent York, noting it deployed historic Italian pastry shop Pasticceria Marchesi, founded in 1824 and now the group’s food and beverage platform. “Yes, those places are Instagrammable places. But those places also should be filled with experiences and emotions. You go there and also you eat well, and also you eat the way in which Prada sees Italian food. So it’s not only a gimmick — there may be culture in it.”
In his opinion, “you may...
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