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28 Nov

Despite Successful Black Friday Weekend, Retailers Remain Cautious on Holiday

Despite Successful Black Friday Weekend, Retailers Remain Cautious on Holiday
It’s one other season of mood swings for retailers. Black Friday weekend saw heady online gains and an OK turnout at stores, putting retail executives on a brief high. Yet while consumers responded to the barrage of price promoting over the past week — with dry and cooler weather encouraging them to get out and buy gifts and winter styles — after Cyber Monday retailers anticipate a serious lull in business until about 10 days before Christmas. Industrywide, caution over the general holiday outlook stays and no person is able to revise the conservative forecasts for fourth-quarter low-single-digit revenue increases or declines, despite last weekend’s end result.  As Jeff Gennette, the outgoing chairman and chief executive officer of Macy’s Inc., told WWD on...
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