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29 Dec

Yoga Studio Y7 Launches Online Workout Platform – WWD

Yoga Studio Y7 Launches Online Workout Platform – WWD
On Wednesday, music-driven premium yoga brand Y7 Studio launched a recent digital platform as a way to determine its overall omnichannel approach.  The brand new platform integrates synced music into all classes, as a part of a partnership with Universal Music Group. This may mark the primary digital yoga platform with synced music implemented into each class. Through the app, users can go for a digital-only or omnichannel membership if in addition they plan to go to studios in-person.  Y7 Studio now has six locations across Recent York and Los Angeles and is best known for its infrared heated yoga classes with highly curated playlists. With this recent digital platform, the brand plans to expand its reach and clientele outside of its...
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9 Nov

The contagiousness of insecurities: is sharing online actually caring?

The contagiousness of insecurities: is sharing online actually caring?
Are we ‘normalising insecurities’ or simply giving young people recent ones? There was a time when opening up about insecurities on the web was widely praised, when people lauded it as starting necessary conversations, making celebrities more ‘human’ and helping the remainder of us feel higher about ourselves. But while breaking down physical stigmas and societal beauty standards can have been the initial goal of this sort of content, it’s taken a bizarre turn – now, it appears like we just discuss other people’s insecurities to feel higher about our own.  Last month, TikTok creator Bert sent out an open call on TikTok to “keep physical trait insecurities to yourself or to a specialised...
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30 Sep

Clean Beauty Brands With Highest-growing Online Sales – WWD

Clean Beauty Brands With Highest-growing Online Sales – WWD
While total online beauty sales are down as consumers return to brick-and-mortar shopping, many brands have still managed to see recent growth in online sales volumes. Notably, Olaplex is just not only the most important clean beauty brand in total online beauty sales, but additionally the top-growing, posting 39 percent year-over-year growth in online sales within the 12 months ending July 2022, versus the 12 months prior.  Trailing behind Olaplex are Not Your Mother’s Hair Care and Supergoop, which saw respective increases of 23 percent and 21 percent throughout the same period. The highest decliners in online sales were Fresh, BareMinerals and Drunk Elephant, which saw decreases of 40 percent, 31 percent and 18 percent, respectively.  In its evaluation, 1010data defined “clean” beauty...
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23 Sep

The Pros and Cons of Online Beauty Marketplaces –

The Pros and Cons of Online Beauty Marketplaces –
PARIS — Online marketplaces are increasingly becoming de rigueur for beauty retailers in Europe. Boots, Farfetch and Douglas are amongst those to have recently adopted that business model involving multivendor platforms to assist expand their product offer, drive volume and update image within the red-hot battle for prestige beauty shoppers today. For beauty brands, marketplaces can provide great exposure, amongst other advantages. But there are downsides for each parties, too. “The explanation there’s been a lot interest in marketplaces, from a retailer perspective, is because they see it as a comparatively inexpensive option to drive revenue and growth at a time when the demand environment is becoming slightly bit more sluggish, and so they need something really to pep up the outcomes they...
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