MILAN — The house and decor sector represented 15 percent of the general total department store business on average in 2022 and the category posted stable revenue growth between 2019 and 2022, as major players give attention to curating their online offering to spice up sales, the Paris-based International Association of Department Stores said Monday.
“In 2020 and 2021 the category bumped to a peak as customers were specializing in their homes, and growth was going down mainly online because of lockdowns,” IADS’ managing director Selvane Mohandas du Ménil told WWD.
Looking ahead, IADS said because of an increasing variety of players the category is pressured to maintain up greater than ever with fashion trends and rhythm, in a house and...
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