Looking back on the past six months, we are able to observe a shift towards more rational consumption on one side and a year-on-year growth of 8.2 percent in total social retail sales on the opposite. It’s clear that customers are increasingly pursuing the next quality of life and are willing to pay more for happiness.
As consumption reflects people’s desire to enhance their life quality and spend more on happiness, “find out how to buy” and “what to purchase” have develop into questions of interest for a lot of fashion and luxury enthusiasts. In response to this trend, various brands have shifted their focus to “content seeding.”
There are countless quality products with potential to succeed, but to develop into hit items that...
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