Opportunity Tag

Just how can Macy’s Inc. forge a path to greater profitability and relevance? With Macy’s Inc. chairman and chief executive officer Jeff Gennette disclosing he’s retiring next 12 months, there’s been a burst of curiosity and concern in regards to the retailer’s future. But on Thursday, Gennette, together with Adrian Mitchell, chief financial officer and chief operating officer, laid out the roadmap on the longer term for Macy’s and pinpointing strategies for growth. Speaking on the Morgan Stanley Retail Roundup, they cited: A revamp of the whole private brand portfolio. Intensifying luxury, specifically at Bloomingdale’s, on the wonder floors at Macy’s, and at Bluemercury. Personalization to drive greater loyalty and conversions and attract a bigger younger clientele. Rolling out the Market by Macy’s and Bloomie’s...