Optimize Tag

PARIS — Launchmetrics is integrating two of its bestselling products to permit brands to optimize their sample trafficking. The information research and insights company for fashion, luxury and wonder said on Wednesday it was merging its Samples and Discover tools to assist firms track and measure the impact of their samples by connecting sample activations with media placements, using its Media Impact Value measure. Based on a proprietary algorithm, it estimates the worth of coverage across social networks and within the media. Brands already confer with the metric when measuring their campaign efforts. “This integration enables them to observe relationship effectiveness, streamline workflow, and optimize ROI with real-time analytics,” a spokeswoman for Launchmetrics said. Sending samples is traditionally costly and time-consuming and can lead...