Picture this: beauty YouTuber Desi Perkins has just uploaded a video titled “Turks & Caicos”; within the background, Krys Talk’s “Fly Away” warbles over a montage of turquoise-blue waters, palm trees and sandy beaches.
It’s 2015, and Tarte Cosmetics is hosting its first influencer trip.
Upon arrival, Perkins is greeted with the necessities: a hot hand towel, a mixed drink and the beaming face of fellow makeup phenom Katy DeGroot. Drinks in hand, the pair gleefully cheers their fellow mega-influencer-girls-trippers in keen anticipation of all that comes next: fancy dinners, luxury motorboat rides, apparently greater than a number of laughter-and-handholding-filled group walks along the beach (obviously) and complimentary, hot pink unicorn onesies laid out on their beds next to their...
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