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16 Dec

Gordon Brothers Sells Orsay Women’s Brand

Gordon Brothers Sells Orsay Women’s Brand
Gordon Brothers has sold the Orsay women’s brand, archives, related trademarks and other mental property to a personal investor from the Czech Republic operating under Orsay International. The deal, revealed Thursday, comes just fourth months after Gordon Brothers, the Boston-based advisory, restructuring and investment firm, bought Orsay from Orsay GmbH. “Once we bought Orsay’s brand, it was a standard, vertically integrated structure with legacy systems and a big brick-and-mortar store footprint,” said Tobias Nanda, head of brands at Gordon Brothers. “In record time, we revitalized sourcing and design options, established latest manufacturing resources, optimized IT and reorganized human capital, and built out a sturdy distribution network online that allowed the brand to proceed.” In line with Gordon Brothers, the private investor will proceed...
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