Kinlò, the skincare brand founded last yr by tennis player Naomi Osaka, goes wide in its first retail play.
The brand is entering 2,500 Walmart doors nationally, and on Walmart.com, on Saturday. The brand’s hero product, Golden Rays Sunscreen SPF 50+, could have exclusive shade extensions with Walmart, and a slew of facial and body moisturizers and oils may even be joining the lineup. Prices range from $4.97 to $11.97.
“This can be a big milestone for Kinlò and something we have now been working toward because the day we launched,” Osaka told WWD in an email. “For me, it’s also a very special moment to know a store I grew up shopping at is carrying a line that I worked so...
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