Othership cofounder and chief executive officer Robbie Bent kicked off his presentation by having attendees imagine a secret garden with lavender, a hearth and smiling people.
“You see an ice bath, 32 degrees, freezing cold. You may be a bit scared. Once you jump in with the support of your community and while you come out you are feeling transformed,” he said. “You're feeling alive. You're feeling brave. Now it is a real space that exists.”
That is what Bent is hoping to create with Othership, a Toronto-based social wellness concept that provides sauna sessions, ice baths and emotional wellness classes and has global expansion on the horizon.
“All the pieces at Othership is about constructing belonging in a recent way,” he said.
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