Oura Tag

Oura is betting on social wellness.  Thursday, the corporate known for its wellness tracking ring is launching Oura Circles, a social component to the brand’s app that permits users to share their health stats and connect with family and friends. When joining a circle, users can opt to share specific Oura metrics — sleep, activity and readiness — over a two-week period with day by day or weekly data. Members within the circle can then view each others’ data and respond with five different emojis. Oura users can join as much as 10 circles, every one capping at 20 people. Oura Circles onboarding. The brand new Oura feature comes on the heels of the rise of social wellness models, as consumers and...