Veteran entrepreneur Gail Federici isn't any stranger to the shock to the system.
The founder and chief executive officer of Color Wow, who also cofounded John Frieda, knows her way across the every day challenges of scaling businesses. To maintain herself agile, she’s also mastered the art of the cold plunge.
“It sets your mind up,” Federici said. “This is tough to do, and we do hard things. It makes you're feeling optimistic, and you're feeling good about what you could have to do.”
Federici plunges within the morning before her exercise routine, before exercising and showering. “I do it at home, but we’re going to start out doing it on the beach,” she said, after the remainder of her team at Color...
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